hello kitty watch?

it's not about angelababy!
it's about the watch she is wearing
OMG
i was just viewing her photo
and this watch shows up
is this a watch? or just an accessories?
if it's a watch i guess would be digital
somehow similar to ODM
but ODM doesn't come out with hello kitty version before
=(
oh gosh somebody tell me the answer
lol
i'm going crazy